Solving Your Toughest Challenges—at a Fraction of the Cost.
Expert, fractional leadership from two senior executives.
Our Mission
Uncover Creative Solutions
Leveraging the combined expertise of two senior marketing, creative, communications, and technology executives, we help businesses solve their toughest problems.
Our Services
Marketing Strategy
Go-to-market planning, social media strategy, customer engagement, and retention.
Creative Development
Branding, visual identity, creative content creation, and multi-platform multimedia assets.
Communications & PR
Public relations strategy, media outreach, reputation management, and brand storytelling.
Why Choose Us?
1
Fractional Model
We offer enhanced service and value for a fraction of the cost.
2
Cost-Effective Expertise
Similar expertise to a $300K director for ~$100K.
3
Maximized Value
Get top-tier leadership without the full-time price tag.
Results You Can Measure
1
Goal-Driven Projects
Every project is backed by measurable outcomes.
2
Clear Metrics
We establish quantifiable metrics to ensure accountability.
3
Aligned Results
We deliver results that align with your objectives.
Notable Projects
Essence
- Spearheaded the 30th annual Essence Festival of Culture. the largest festival in the United States, leading cross-functional collaboration across 10 teams and over 150 team members.
- Oversaw the successful execution of 2,500+ assets and deliverables across digital, print, and environmental platforms, ensuring timely and high-quality delivery for a nationally recognized event.
- Established strategic governance frameworks by creating and implementing standards, processes, and tools, ensuring consistent and effective project delivery and approvals.
- Introduced industry best practices and innovative ideas to senior management, driving continuous improvement in project management processes and overall organizational performance.
Nike
- Cultivated a 15+ year partnership with Nike through visionary creative leadership, driving groundbreaking solutions and elevating brand experiences.
- Spearheaded the design, development, and launch of a nationwide US Soccer coaches app that revolutionized data collection for 17 coaches and 350 players across 7 locations, replacing the archaic pen and paper method with a fully synchronized digital system, signicantly enhancing operational eciency and data management.
- Pioneered a 2-year mobile shoe trialing experience with 28,997 participants and 139,130 high quality experiences, sparking a new company wide marketing strategy for Nike.
- Successfully executed hundreds of live events for 10 to 100,000 attendees, strengthening Nike's brand reputation through impactful experiential marketing campaigns.
19th & Park
- Collaborated with finance to meticulously manage income projections for each account, ensuring financial stability and strategic planning for optimal client growth.
- Cultivated and maintained account growth plans, partnering with senior leadership to drive client expansion and achieve mutually beneficial outcomes.
- Acted as primary liaison between agency and middle to senior-level clients, adeptly addressing strategic, service related, legal, and policy matters to foster strong, trust-based relationships.
- Provided dynamic strategic leadership to clients and the agency, skillfully identifying growth opportunities and devising actionable plans to achieve clients’ marketing communications goals.
- Fostered seamless collaboration with department heads and leads, optimizing resources across departments to enhance client profitability and project success.
- Collaborated with department leads, HR, and finance teams to strategize overall staffing and resource allocation, ensuring streamlined operations and efficient project execution.
Boosta
- Secured a historic, rst-of-its-kind NIL deal with Duke University by effectively pitching innovative concepts and strategizing a mutually benecial partnership, demonstrating exceptional persuasive and negotiation skills.
- Successfully raised over $500k by engaging investors with a compelling, data-driven narrative that communicated the company's vision, mission, and potential, ultimately instilling condence in them to invest in the company.
- Identified, pitched, and closed deals with 100+ top social media influencers, leveraging their combined reach of tens of millions to expand brand awareness, engage target audiences, and drive significant growth through strategic partnerships.
- Built and led cross-functional teams responsible for the design and development of highly rated iOS and Android apps, showcasing exceptional leadership, project management, and team collaboration skills, while ensuring the delivery of top-quality user experiences across multiple platforms.
Our Team
1
Equal Partnership
We operate as equals, each bringing unique expertise to the table.
2
Seamless Communication
We maintain open lines of communication to keep projects moving forward.
3
Decisive Action
We make tough decisions together to ensure project success.
Let's Talk
Ready to elevate your business? Explore how we can help you achieve your goals.